Logo brand identity for fitness Company GRITfhit

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This customer received 310 logo designs from 86 designers. They chose this logo design from artswolf as the winning design.
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Logo Design Brief
We need a logo for a Fitness Company/ Brand
THINK PREMIUM PRODUCT, clean and classy.
Developed here in Melbourne, based on the branding of EQUINOX, F45, Crossfit, NBA styles.
We are looking to create a logo that is a brand, people want to be seen with our logo. Either on their shirts or a photo taken in front of our signage.
Our style of training is a mix of HIIT, crossfit, f45, barrys bootcamp and military style training.
Target Market(s)
16-50
Industry/Entity Type
Fitness
Logo Text
GRITfhit
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1 or 2 colours only
Nice to have
- A symbol that becomes an icon e.g Nike, Adidas etc.
- Also includes the company name.
- Could be abrieviatted to GFT but then have the words gritfhit australia added
- THE LOGO DOES NOT NEED TO HAVE the word "AUSTRALIA"
- Although it could be abbreviated to Aus if designers wish.
Should not have
- illustrated people training.
- random animal logos
- no fitness equipment