Logo Design: Aussie Marketing Consulting company

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This customer received 145 logo designs from 53 designers. They chose this logo design from Fjr_Msl as the winning design.
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Logo Design Brief
Brand new Aussie consulting business. Servicing small/medium business owners that need help with marketing and business services.
Preferred colour palette is black and white. Attached is the rough sketch and font types I like.
The Gem Finder name came about from a saying from the principle consultant, "I've found another little gem for your business"
Target Market(s)
small to medium business owners operating retail hardware, tools and industrial sales businesses. (True blue Aussies with particular dislike for corporate types)
Industry/Entity Type
Business
Logo Text
Gem Finder Consulting
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- something bold and readable
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Business name Gem Finder Consulting
- 2. Image something (pls non-Gem, I've seen enough Gem stone images)
- 3. Simply 2 tone colour scheme, it's just easier for branding purposes
- Oh and the winning design will need to provide PMS and/or CMYK colours used
Nice to have
- An 'app like' image...I like Insightly, Xero, Asana, Slack, etc - just plain simple, nothing too detailed
Should not have
- Too many colours, max 2 colours.