• £300

• 18 designs

• 4 designers

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Art Design Brief

I need an artistic style drawing to be the front label for a bespoke Pinot Noir made in Australia's Yarra Valley. To give an understanding of the project I made just 6 barrels of this wine.The wine has been hand made in as many aspects as possible. This needs to be reflected in the label. Traditional wine labels are not what I am looking for. The required information will go on the back label.

I have an image of bunches of grapes being gently pushed by two people with their hands from a grape hopper through a set of rollers to produce a stream of juice that cascades into a wine barrel and continues via gravity directly into the mouth of someone laying on their back.
This is a premium wine but made in an irreverent manner. The drawing needs to be fun, artistic, colourful and engaging to the eye but doesn't need to be technically accurate in anyway. To succeed it needs to be done to a high degree of quality.

The final wine should be something that people are proud to put on their dinner table in a way that stimulates surprise or interest. No conventional branding.

Target Market(s)

Customers are engaged wine drinkers and restaurant buyers who are routinely put off or bored by standard big company branding.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It must be a drawing - not a computer graphic.
  
  It needs to feel completely hand made, bespoke etc.
  
  It must be irreverent.
  
  It must be unique.
  

Nice to have

• Multiple colour detail is what I currently have in mind but simple colours are also acceptable if it works or even in black and white (possibly), if for example it looks and feels like a sketch, that could also work.

Should not have

• No text, no computer generated drawings, no long smooth curves.

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Files

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