Elegant Dragonfly logo for use across 3 businesses used for web and print
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This customer received 40 graphic designs from 21 designers. They chose this graphic design from Birdcage as the winning design.
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Graphic Design Brief
Build a logo (image of a dragonfly) that can be used alone and can be integrated into the business name. After 25 years in corporate America, I am reinventing myself as an entrepreneur. I am currently launching my Real Estate business as a broker under Coldwell Banker Howard Perry and Walston brand as an independent contractor. I am also running a small skin care business under the Rodan + Fields brand. In late 2017, I plan to be flipping houses and managing rentals under the name Affinity Direct Property Management, LLC. I'd like a dragonfly image to incorporate in my signline and marketing materials across all 3 businesses and for multiple mediums (print advertising, digital ads and social media ads.) The image should communicate sophistication. Dragonfly itself symbolizes renewal, wisdom, change, transformation, light and adaptability in life....I'd like to be able to apply/incorporate the image as a "relief"
Target Market(s)
Real Estate buyers and sellers in $300K to $800K range. Users of premium anti aging skin care.
Industry/Entity Type
Business
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Dragonfly logo with the words Affinity Direct Property Management, LLC - and a standalone dragonfly that I can incorporate into my Coldwell Banker and Rodan + Fields. Affinity Direct Property Management, LLC with the dragonfly image will be used as the primary logo for that business. The stand alone dragonfly will be incorporated into existing print and digital marketing materials.
Nice to have
- Ability to use the logo in color and black and white or silver
Should not have
- bug hairs and icky bug parts :-)