• US$250

• 159 designs

• 31 designers

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Logo Design Brief

*** Please watch short (3 min) videos explaining brand, AND read the brief ****
https://www.screencast.com/t/577dQXMGSEib
https://www.screencast.com/t/e7OSUEd5hPBv

* the logo examples can be downloaded below from the files.

This is a business consulting service helping customers:
1. get clear on their business
2. create an action plan
3. help them take action.

Find a way to make text and logo be dynamic together.

Words that define business:
flowing, playful, clarity, ease, action, next step, big picture, follow through, movement, flow, order, precision, grid, launch, mastery, evolve,visible, growth, tactic, plan, outline, clear, refinement

Images that define business:
bulls-eye, grid, arrows, swirls, condensed, circles, ovals, whirlpool, horizon, information, electricity, atom, elements,

Guidelines:
- only blues, grays, and black for now for text/icon
- only use a white background
- NO letter head, t-shirts, camera angles, walls,
- do NOT use initials "SC" in logo
- do NOT make design formal.
- place name on 1 line, or 2 lines.
- logo MUST be unique/custom, must NOT be from templates, or used before
- make logo have action and motion
- make logo, text, and design playful
- crunch can be squished together to make it looked "crunched together"
- MUST look good close or far away, if it can't be seen far away please adjust.

Target Market(s)

small business owners and entrepreneurs,

Industry/Entity Type

Business Consultant

Logo Text

StrategicCrunch or Strategic Crunch or Strategic Crunch on 2 lines

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name "StrategicCrunch" , or Strategic Crunch one line or two, plus the icon/logo.
• Add graphic elements to show motion, paintbrush strokes, lines, small shapes, etc.

Nice to have

• Make the design have energy. The Crunch word can be squished together like it is being squeezed/crunched, even little corners falling off as it looks like it is squeezed,
• I am open to all types of designs, so give it a try and I will provide feedback.

Should not have

• nothing too formal, go for a more playful, energetic, and clean design
• Simple, elegant, easy to understand and fun to look at.

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Files