• A$320

• 163 designs

• 56 designers

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Logo Design Brief

We are seeking a unique logo design for an online toy store called TOY HUNTERS based in Australia. Please note that plain generic designs will be eliminated and avoid multiple submissions of the same logo on various backgrounds please.

**Target Audience**
Our main target audience will be adult shoppers of children's toys suitable for ages ranging from 3 years - 15 years old as well as some useful family items. The logo should appeal to parents and adult shoppers (skewed towards females), as well as kids (boys and girls) who may be browsing the site. The logo should therefore be more playful (not corporate), have some personality (fun and memorable) and be warm and inviting (not too intimidating with the 'hunters' theme and no guns please).

**Inspiration Logos and Images**
We would like our logo to fit in with the industry which does seem to use red and white a fair bit, along with some primary colors such as blue, but please note color choice is up to you.

If you think it would look good, we would also like to incorporate the bullseye/target into our logo and perhaps this could feature as the 'O' in Toy Hunters but please be mindful not to make it too similar to the discount department store Target's logo. Please do not copy these or their fonts exactly as we do not have the rights to use them.

**Guidelines**
- Name: The online store name is 'Toy Hunters'. You can decide on the case as to what you think looks best e.g. TOY HUNTERS, toy hunters or Toy Hunters.

- Colors: We definitely would like to have at least 1 bright/highlight color (such as red, but we are not tied to this) that we can own and feature throughout the website and marketing material. Initially we will be guided by your concepts and then will narrow down our colors accordingly and provide feedback.

- Characters: If you wish to incorporate a character, cartoon or mascot, that is fine so long as it's friendly and fun.

- Background: Please note that the logo needs to work on a white/neutral background, not just a black background.

- Tagline: Please include an optional tagline/slogan placeholder but the logo should be able to standalone without the tagline.

- Usage: The logo will feature on our website so please be mindful that taller logos may require wider and shorter variations as to not take up too much vertical space on a website. We will also be using it on social media such as Facebook so you may need to consider alternate square versions, etc.

- Future work: We would ideally like to find someone that can do some ongoing branding for us for various stores including website banner design, website design and to produce variations on the logo as needed.

Thank you in advance for your interest and please don't hesitate to ask for any further clarifications.

Industry/Entity Type

Toy Store

Logo Text

Toy Hunters

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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