• US$150

• 14 designs

• 3 designers

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Logo Design Brief

Our team needs some creative, yet simple, logo designs that will be embroidered on the side of each hat we produce. It needs to be noticeable by a glimpse, memorable, and fit the brand for a fraternity/sorority party style hats. We want it to say CHILL in big letters, and possibly a subtext saying "hats" if the logo doesn't already show something relating to headwear. I want this logo to be modern, yet edgy. Our brand is producing hats that will be considered somewhat controversial in public, so please be bold with your designs.

Target Market(s)

College students, 18-22 year olds; USC Students; Los Angeles; Controversial (politically incorrect, party style, cuss words, against normal society, rich "high fashion" kids); simple logo or text hats; dad hats; 90's style

Industry/Entity Type

Clothing

Logo Text

CHILL

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple enough to print on side of every hat, but more distinctive than just plain text with a cool font.

Nice to have

• Possibly subtitle reading "hats" if it isn't already clear that it is a hat company already in your logo design.

Should not have

• excessive use of white space. Keep it simple, yet effective.

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