Web design for cloud computing startup

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This customer received 14 web designs from 4 designers. They chose this web design from Desire Design Solutions as the winning design.
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Web Design Brief
Our company is called YourSupplierNetwork and we are a cloud computing startup that automates the purchasing to payment process for any company. This is a B2B solution targeting small and medium enterprises across different industries. Our application allows buyers to create electronic purchase orders and send them to suppliers. In turn, suppliers can generate invoices based on purchase orders. In addition to organizing and formalizing interactions between buyers and suppliers our system is environment friendly as it significantly reduces the amount of paper buyers and suppliers use.
Our mission is to become the leader on the market of cloud based software for procurement by delivering easy-integrated and cost effective solutions to help our customers improve operational efficiency and boost profitability of business.
We need your help to design 2 pages:
- Homepage
- Content page
Please use 3 colors for the webpages: white, blue, and green. White and blue should be primary colors, while green should just emphasize that we are environment friendly solution.
The words we are using to describe the website are the following:
- Simple and minimalist
- Modern, clean and light
- Professional and reliable
- Creative (we want something different from standard website template)
- Calling to action
Please see attached design examples for homepage and content page that we like (please note that attached examples are only for the page structures not for the color schemes).
In addition to features mentioned in the attached ppt, homepage should have:
- Rotating banner with 3 different pictures (one of them featuring environmental aspect of our solution)
- Contact us on Facebook, Twitter, Linkedin
Updates
Project Deadline Extended
Reason: I've updated the project brief, eliminating some of the requirements giving you more freedom.
Added Thursday, December 29, 2011
Project Deadline Extended
Reason: Requests from designers to extend deadline
Added Thursday, January 05, 2012
Target Market(s)
Small and Medium Enterprises. Primary users of the website are senior executives of those companies so website needs to account for this.
Industry/Entity Type
Environment
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - For the final design we need PSD files with all the original layers
- The width needs to be a size that will work with every size computer screen
- Need to use cross-platform compatible font
Please feel free to ask any questions to help you refine your design.
Look forward to seeing your designs. Thank you all for your time and efforts.