• A$200

• 140 designs

• 40 designers

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Logo Design Brief

The company (XERA) has been established for approximately two years and have used a "borrowed" stylised "X" - see www.xera.com.au for current logo. It is my intention to build a new brand for the company, which more accurately reflects who we are and what we do. Our outlook on life is simplicity and pragmatism and this should be reflected in our logo. I like the "Mac" look more so than a traditional structured business image. We want to present ourselves as "informally formal" - we wear chinos and open necked shirts, rather than suits. That said, we also need to present ourselves as professional and worthy of our clients' trust.

We have a few "strings to our bow" including consulting, web design, recruitment, sports management and are looking towards the development of a new personal training and well-being business stream in 2014. To allow that to occur, it would be great to have the word XERA as part of the logo, with an ability to add "Consulting", "Recruitment", etc to the logo for stream-specific activities. It might be that there are different colour variations to allow for the different streams.

Target Market(s)

Primarily small to medium sized businesses in Australia

Industry/Entity Type

Training

Logo Text

XERA (with the ability to add other tags as described above, if required)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Move away from having simply an X as is the case currently

Nice to have

• Ability to change to different colours for different streams
  Ability to add the stream name to XERA to allow for stream specific versions

Should not have

• Formal, stuffy fonts or images.
  Strong preference not to simply use an X as the logo