• C$150

• 123 designs

• 23 designers

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Logo Design Brief

I am just starting out and I want to get a logo or a word mark or a combination to use on my website and business card - something sharp and professional. We specialize in a variety of emergency preparedness, planning and response activities - mostly looking at helping companies mitigate risk to natural and man-made hazards. I'd like a design that fits into the current word-mark landscape but that also stands out a bit.

I played with a bit of a logo that represents knowledge and the company's Canadian roots - I've loaded those for reference but they should only be inspiration for you. Also for reference:

Name: Exigent Strategies
Branding: Stability Through Knowledge

Target Market(s)

Business, Professionals, Governments

Industry/Entity Type

Business

Logo Text

Exigent Strategies

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The winning logo will likely be classic-looking, simple but artful at the same time - I am a fan of artists rather than computer-driven effects. Ideally the piece will look good in colour or greyscale and will not require 3D shadow and depth effects to standout (though that certainly doesn't mean I am opposed to their use)
• I want to stress to artists that I am open to creativity so please use this as a guideline, but really, I'm interested in your ideas.

Nice to have

• I am a fan of Green/black for a colour scheme, but not glued to it - I am open to other opinions. My tastes are more reserved for colours and I prefer darker, deeper, richer palettes.

Should not have

• The designs should avoid the following:
• -Too much complexity (more than 3-4 items/objects is probably too much - If you look at the sample logos, Nestle and LA KINGS are too busy for my preference)
• -Two letter marks - combinations of E & S, unless really compelling and creative are not what I am looking for.
• -3D rendered words (unless they are really good and add to the design, 3D shadow and depth effects are not my taste)
• -Neon, pastel or washed-out colours (I prefer strong, rich colours)

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Files

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