2017 National Industry Liaison Group (NILG) Conference
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This customer received 9 logo designs from 3 designers. They chose this logo design from B8 as the winning design.
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Logo Design Brief
We need a conference logo. The conference is the 2017 National Industry Liaison Group Conference (www.nationalilg.org). the conference is about equal employment opportunity, affirmative action, diversity/inclusion, and regulatory compliance.
I like using a "compass" like in option 2, attached.
Attendees are professionals in HR, legal. Clean logo.
OK to incorporate waves, nautical theme, like the idea of a compass. Something related to the theme of navigating the waves of change.
Target Market(s)
HR Professionals. Mostly women/minority
Logo Text
2018 ILG National Conference: Navigating the Waves of Change
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- August 1-3, 2018
- San Diego, California
Nice to have
- Clean nautical compass incorporated in design
Should not have
- Clowns