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Reading Universe Logo project that catches Educators eye on the components of reading.
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This customer received 216 logo designs from 65 designers. They chose this logo design from Black Graphic as the winning design.
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US$150
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216 designs
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65 designers
Logo Design Brief
The "Reading Universe" is a professional development tool that shows the big picture of what it takes for a person to be literate. It will have it's own domain and will be used by educators across throughout the state of Mississippi during professional development. The Reading Universe is also used with college professors, undergrad and graduate students and will be a branding tool for this much needed and desired teaching and learning tool.
Target Market(s)
Educators, Legislators, Parents
Industry/Entity Type
Education
Logo Text
Reading Universe
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Color
- Bold and Contemporary Ideas
- An image and words preferably.
Nice to have
- The idea is that the logo would capture that reading is central to doing all things.
- Reading is like rocket science but it can be captured on a one-pager.
- It is sequential and does have a start point and end point.
- Also there is a "science" to reading that incapsulated in the Reading Universe.
- Maybe something with a world and the brain connected and MS.? Be generative. We don't have strong ideas about what this should look like.
- The logo I have attached is the Barksdale Reading Institute's logo (which wrote the Reading Universe). If there a way to connect the two somehow, that would be great but not necessary.
Should not have
- There is a cover image at readinguniverse.com that we don't want to be too close in similarity. It is of a planet with a rocket shooting around it. We don't want to have confusion with the two.
