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Logo Redesign - Adventure Tour Company
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This customer received 105 logo designs from 42 designers. They chose this logo design from abdimim as the winning design.
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A$150
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105 designs
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42 designers
Logo Design Brief
We are an adventure tour company operating in the north-west Australian outback. Our logo has remained unchanged for over 20 years - we want to modernise it. We need it to be flexible so that we can create versions with slightly different company names.We like an image combined with company name to enable to logo to be used stand-alone. The image needs to be something distinctly representative of our country - lizards, boab trees, gorges, waterfalls, red 4WD dirt roads, sunsets, starry skies etc. Ideally we would like to retain some traits of our current logo to ensure continuity but we are open to new ideas also. We are a fun, adventurous company, not 'çorporate', so we don't want anything too formal. We need the logo to say, (in essence not literally), ADVENTURE, OUTBACK, EXPLORE, EXPERIENCE, QUALITY, VALUE.
Updates
Project Deadline Extended
Reason: Nothing that has been submitted has really inspired us yet. Too many designs have been completely off-brief - either way to corporate (we are not an accountants, we are an adventure travel company!), too far removed from what represents the area in which we travel (we have no snow capped peaks or skyscrapers!) or virtually the same as our current design. We wanted something reflective of the current design, but modernised.
Added Monday, February 6, 2017
Target Market(s)
30-60 year olds
Industry/Entity Type
It Company
Logo Text
Kimberley Wild Expeditions
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- company name. travel/adventure theme.
Nice to have
- preferably 1, 2 or 3 colour only.