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This customer received 104 logo designs from 30 designers. They chose this logo design from XZen as the winning design.
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US$200
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104 designs
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30 designers
Logo Design Brief
Our company, Springs Resort Universal Inc., needs a logo design for a new concept in retirement Living. The concept name is "DUROHOSTS" and stands for: Discover, Un-retirement, Resorts, Organization, Helping, Our, Selves, To, Save and help others. DUROHOSTS is an idea for an affordable retirement living resort complex for people 50+ in age who want an active and fulfiling lifestyle, but who also want to save money in the process. This "first-of-its-kind" multi residential retirement resort will be a cooperative and because of this, the residences will be priced approximately 30% less than comparable condominium properties. The final logo design needs to incorporate the name "DUROHOSTS" with a graphical element. The graphical element will be used in the company name as well. Because the resort will be built as an "environmentally friendly facility", the logo should use green, as well as warm earthy automn colours such as shades of reds, oranges, yellows or browns. The key concepts to communicate are smart, active retirement, and savings.
Updates
Project Deadline Extended
Reason: We would like to capture an additional element in the design, and that is the feeling of "belonging" (as in community).
Added Monday, December 26, 2011
Project Deadline Extended
Reason: We need to convey the ideas of "community and belonging" in addition to the other concepts of smart, active retirement, and savings. So far I haven't seen very many attempts to do this.
Added Monday, January 02, 2012
Target Market(s)
50+ aged retirees interested in a active lifestyle and wellness.
Industry/Entity Type
Residential
Logo Text
Durohosts