• US$190

• 18 designs

• 8 designers

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Poster Design Brief

New and Used Auto/Truck Marketing Campaign for a credit union based on the theme of March Madness Basketball. The hooks are that we are offering 1.99% for up to 84 months new auto/truck financing, 2.49% for up to 72 months financing.

The promotion runs from 3/1/17 - 3/31/17

Other hooks that can be used if they fit in are:
We finance up to 125%. A new auto is up to 10,000 miles and the original owner allowing for refinancing of a "new" car that was purchased from the dealership with incentives such as 0%

Some ideas we had are:
Two scoreboards: Team New and Team Used. Team new has 1.99% team used has 2.49%
Slam Dunk with basketball and net using 1.99%

None of these ideas need to be used, they are just some things we came up with.

Target Market(s)

Credit Union members who are interested in buying new or used cars or trucks.

Industry/Entity Type

Loan

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A March Madness Basketball theme.
• Highlight 1.99% for up to 84 months for new vehicles and 2.49 for up to 72 months for used vehicles.
• We lend up to 125% of the value
• **Final design should be sized for a poster - 11x17 inches
• I also want to be able to resize it for postcards or flyers in the future**

Nice to have

• Two scoreboards. One for 1.99% for Team New; one for 2.49% for Team Used.
• Slam Dunk 1.99%
• Easy to apply
• No hidden fees
• I have attached an orange and black logo to fit the theme, but our regular logo is green and blue

Should not have

• No attacks on car dealerships

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Files

Download all files - 0.2 MB