Canadian Custom Bicycle Builder Needs a Typeface Refresh

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This customer received 117 logo designs from 41 designers. They chose this logo design from D 4 Designer as the winning design.
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Logo Design Brief
True North Cycles is looking to modernize the typeface for our brand of custom bicycles. The type is a graphic element that we sometimes use in conjunction our logo (which will remain unchanged), but most often goes on the tubes our custom bicycle frames. Type is applied in different colours of vinyl on top of different paint colours and finishes. IMPORTANT: It is also bead and sand blasted into raw metal with masking. Logos are often used in both positive and negative (reverse) panels. If you incorporate any graphic elements in the text it must be suitable for these materials and application methods.
Target Market(s)
Cyclists
Industry/Entity Type
Sporting Good
Logo Text
True North Cycles
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Optional: Simple graphic elements within in the text
Should not have
- Edits to existing logo
- Ultra-fine details that cannot be reproduced in a vinyl cutter
- Designs that require specific colours