Dragonfly Retention - Logo for business to business web application that allows companies to pa
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Dragonfly Retention Logo
Business to business web application that allows companies to pay their customers to learn about their products and services.
The logo is a dragonfly made out of infinity symbols. Two smaller symbols make up the tail, one medium makes the body/head, and two large symbols make the wings (intersecting at the middle (like an X) of the body/head).
The infinity symbols represent the endless exchange of information between the customer and the company. The company provides information to the customer with feedback from the customer going back to the company so they can improve the product and start the information cycle over again.
The dragonfly was chosen because the insect is 95% effective at capturing its target. With Dragonfly retention, we will be 100% effective because the company will not pay unless the customer has demonstrated that they have learned and retained the information.
Confident the dragonfly needs to be head down like it is coming at you VS head up like it is flying away.
Undecided if the tail should be straight or curved. Leaning toward curved.
Adjectives: Credible, sophisticated, cutting-edge, modern, mature, clean, tight, defined, secure, rounded edges vs sharp points and not intimidating. Welcoming.
Prefer blue color outlined by infinity symbols in white.
Target Market(s)
Corporate. Companies that use sales forces to sell their product to businesses.
Industry/Entity Type
Saas
Logo Text
Main word: Dragonfly Supporting word: retention
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please see Product Description
Nice to have
- Please see Product Description
Should not have
- Would not like anything intimidating, pointy, or aggressive.