Cool Sharp Logo for a B2B Marketplace

Want to win a job like this?
This customer received 134 logo designs from 42 designers. They chose this logo design from Graphicsexpert as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
I'm creating a B2B marketplace for industrial products and auto spare parts. My customers are in developing and emerging markets in the Middle East and Africa. The Logo must evoke emotions of aspirations, should look sophisticated, cool, technologically advanced, clean, trustworthy.
Target Market(s)
Micro, Small & Medium wholesalers of auto spare parts and other industrial products like tools, and fittings in UAE, Kenya, Tanzania, Nigeria, Egypt, Ghana, Ivory Coast etc. These are family owned small businesses, not very sophisticated in technology, but would like to feel they are now adopting technology. 70% of them use android smart phones for ex.
Industry/Entity Type
Automotive
Logo Text
Haulrup is the company name, Tag Line: Ignite Your Engine
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'd like logo to feel BOLD, fun, trustworthy, but also aspirational. Not too Corporate and Old like say IBM or GE. Sharp, Technologically advanced like Google, Uber, etc. Sorry not sure if I'm conveying myself well. Please review attached PDF file.
Nice to have
- I'm really poor in design... I just know what I like when I see it. ;o( Am attaching current logo. I like it, but it maybe too FUN & not serious enough.
Should not have
- Copies of logos already available in the internet like shutter stock. No italics or running fonts, No logo that is only made up of my company name Letters.