• A$150

• 302 designs

• 79 designers

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Logo Design Brief

We need a logo redesign for an existing company based in Sydney Australia Called Oohlalaa Hosiery. We have our own brand called Oohlalaa Hosiery and now we are taking this global. We are a retail company that sales Affordable luxury hosiery? Our main products are leggings (tights) Our product is designed in Australia using 15 denier ultra-shine, sheer nylon and elastane with reinforced toe and comfort gusset – a true premium quality hosiery. Out target market is professional blue collar workers, especially focused around the aviation industry, business sectors as well as all uniformed employment where leggings ( tights) are part of the female everyday workwear. We are targeting females aged between 16-65 years. We want our branding and logo to ooze sex appeal, sophistication, decadence and high quality. we want to move more towards a high-end fashion brand. Our direct competitor is Wolford hosiery (http://www.wolfordshop.com/). We also compete with Voodoo Hosiery (http://www.voodoohosiery.com.au/) Levante Hosiery (http://www.levante.com.au/).We are looking to use our name as the main logo, so a play on the name would be great, also looking into having icon to go with the name (Ooh Lalaa premium Hosiery) something to emphasize a strong independent sophisticated female woman. Please see the new attachments of some ideas of what we like.

I am in the middle of redesigning my website this is the cover page please take a look at the current logo. (www.oohlalaahosiery.com)

Target Market(s)

our target market is woman the age between 16-65

Industry/Entity Type

It Company

Contact Information for Business Card

card must look very sleek, card must represent the brand.

Logo Text

Oohlalaa leg wear or Oohlalaa Hosiery.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• helvetica

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• my project must reflect a high end fashion image. the logo can be refined and more appealing. would like the logo in black with a white background

Nice to have

• logo must look sleek, very fashionable. this is going to be a international brand.

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Files

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