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Hardcore gym/fitness website needs a gritty logo!
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This customer received 337 logo designs from 65 designers. They chose this logo design from sushsharma99 as the winning design.
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US$151
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337 designs
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65 designers
Logo Design Brief
We're developing a "hardcore" fitness website that will be opening a physical gym in the near future as well. We'll try to separate ourselves from the traditional "24 Hour Fitness" and "Gold's Gym" businesses by using a grittier and less traditional approach to fitness and our content, with a more direct and in-your-face style.
Our content will include exercise programming, exercise demonstration, and some fitness clothing as well (that will feature this logo as well).
I'm looking for edgy, gritty, distressed, faded, etc.
I've gone into more depth on the specifics of what type of design I'd select below, but please ask any questions that you've got.
Updates
***Update***I've received a few badge logos that have caught my eye. Maybe attempt this style.The majority of what I've rated highly so far have had a fierce animal incorporated. Maybe attempt this style.Please check the attached files. They're labeled as good and bad examples - please use those to determine if your concept will be rated low right off the bat or not. So far I've gotten a lot that look identical to the bad examples that are posted. Added Tuesday, January 10, 2017
I've gotten a few new designs that are really on point, thank you all.Based on what I've seen so far, I'd like for you to start moving away from new designs that incorporate animals and move to either a "badge" style or a creative "initials" logo. The designs that have blended the SI initials in a cool/creative way have moved towards the top of the final list easily. Maybe double points for someone who can combine the badge and initials? I'll have to see some examples first.Thanks again for all designs submitted thus far!-Cam Added Wednesday, January 11, 2017
Target Market(s)
Men and women 16-45 into non-traditional fitness such as: strength training, olympic lifting, bodybuilding, crossfit, etc.
Industry/Entity Type
Fitness
Logo Text
Strength Industries
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Looking for a grittier/edgier approach to the logo, nothing super clean and basic.
- When in doubt, go for a more distressed approach.
- After a few days of receiving logos, it seems like the ones that have caught my eye the most have either been badge/emblem designs or initial designs that are done in a unique way.
Nice to have
- I'd like to see at least a few designs based around "SI" initials, as well as "Strength Industries" written out. If taking the first approach, please do not simply stick an S and an I together, try to combine them in a creative/edgy way. I'll attach a file labeled "good example" of an example of such.
- I'd be open to incorporating a simple, strong animal into the logo such as a lion's head (fierce/roaring) but please avoid anything too cartoon-y.
- Potential for incorporating an urban/industrial background or theme.
Should not have
- Please don't submit anything super clean, basic, and traditional. Look up the logo for "24 Hour Fitness" and stay far away from those designs, please.
- Please do not include any large men/weights into the design (search Gold's Gym logo).
- Nothing too cartoon-y or exaggerated.
- I'll attach some files labeled as "bad example" of ways not to design.
