• A$250

• 174 designs

• 41 designers

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Logo Design Brief

We need a logo for a start up food business selling authentic Egyptian street food in Australia. The business will be starting as a food truck and then we see it transforming into a hip eatery/restaurant in the future (not fine dining). The name of the business is "The Phat Pharaoh", Phat meaning 80s slang for cool/hip. The logo needs to incorporate the name of the business and ideally incorporate an image/outline, preferably with ancient egyptian colours. The logo needs to be impactful, hip, cool and to be a reflection of the name. The logo also needs to be adaptable to play with so as to fit easily on the food truck's vinyl wrap. Attached are some sketches of ideas that came to mind, however don't be restricted specifically to the sketches as we are looking for any ideas on the same line. Also attached are some logos of existing businesses that we like.
Questions welcome.

Target Market(s)

young crowd

Industry/Entity Type

Food Store

Logo Text

The Phat Pharaoh

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wording: The Phat Pharaoh
• Image representation of the name
• Impactful, memorable, hip and cool
• easy to read
• Adaptable for use on food truck vinyl wrap
• Relate to ancient egypt

Nice to have

• Ancient egyptian colours (example: royal blue, red, gold)

Should not have

• Too cartoonish

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Files

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