Logo: line of services focused on achieving gender equity
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This customer received 51 logo designs from 26 designers. They chose this logo design from carlomagno as the winning design.
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Logo Design Brief
As much as we'd like to think that treating everyone equally is the best strategy for fairness, the reality is that the differences in the lives of women and men have to be taken into account to ensure that organizations, programs, services, and yes, even public policy treat women and men in ways that achieve gender equity.
That's where GenderEQA - gender equity analytics comes in. Using the data-driven tools of gender analysis, our organization can help anyone determine if gender equity is being achieved - in businesses and organizations, in the planning and implementation of programs and services, and in the development and enforcement of public policy.
Updates
Like a number of these - thanks for the clean lines and modern/contemporary looks. I do like the use of the male/female symbols and that you've incorporated both genders in the designs. Thanks for your efforts and interest.
Added Sunday, October 06, 2013
Apologies - was out of town for a conference - will update feedback tomorrow.
Added Thursday, October 10, 2013
Target Market(s)
B2B - primary targets are executive and management level employees in any type of organization - could include Foundation and funding organizations - program/grants management managers, advocacy/public policy makers/elected officials
Industry/Entity Type
Equity
Logo Text
GenderEQA
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The color Orange - it can be dark/light - but it's gotta have orange in it.
Should not have
- Not a big fan of stylized graphics of women/people.
- No pink or purple
- Not "feminine"