Eco Pos Software needs a logo design

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This customer received 196 logo designs from 63 designers. They chose this logo design from CreativeWing as the winning design.
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Logo Design Brief
We need a logo design for new POS software called "Eco POS". We develop innovative application for owners and managers in F&B (Food and Beverage) industry. Our customer use this software to manage their business (order to menu manage, inventory manage, HR control, report and analyst, budget control,...).
Target Market(s)
Leading POS software at Vietnam market
Industry/Entity Type
Business Software
Logo Text
Eco Pos
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Perception / Tone / Guidelines
- The design should be timeless.
- Simple, playful, modern, economical, but different with our competitor.
- We need something that will look good on our website, apps in smart phone, tablet, desktops. We want to communicate to everyone we bring the best/top solution in this industry.
Nice to have
- Target Audiences
- Primary Target
- Customers are mainly owners and managers of coffee shop and restaurant.
- Entrepreneurs who looking for a consultant to F&B industry.
- Secondary Target
- People who use this software to support their works in coffee shops and restaurants such as: waitress, bartenders, stock staffs, chefs,…