Fresh sprouts business needs a new look

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This customer received 105 logo designs from 46 designers. They chose this logo design from emptyboxgraphics as the winning design.
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Logo Design Brief
Our business Pegasus Sprouts has been in operation for over 30 years and the logo is just as old (never updated or revised!). We purchased the business 3 months ago and want to create a new look. Our business produces fresh sprouts - alfalfa, pea shoots, chickpeas and others and we distribute to wholesalers around Tasmania (Australia). Its all grown and distributed fresh 3 x a week and we would like a logo that reflects freshness. The current logo is a black Pegasus and whilst we will keep the name I don't think this is central to our image. (happy to see options though) Whilst this project is just for the logo, it will follow with new label designs. I have attached the current labels for reference - note they are all different at the moment. our website address (yet to be built) is sproutstas.com.au and perhaps this should go with the logo.
Simple, fresh, clean
Thanks heaps
Target Market(s)
Restaurants and retailers, people shopping for fresh food
Industry/Entity Type
Business
Logo Text
Pegasus Sprouts (and web address?)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo, fresh, clean, light and simple
Nice to have
- yorktownorganics.com is a competitor and I love their logo and website style, Note we are not certified as organic so please dont say this on the logo.
Should not have
- No real prefence to colour, but please do not use purple.