• US$150

• 120 designs

• 31 designers

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Logo Design Brief

to develop a logo that can then be incorporated into a basic "look and feel package" for the test phase of a new virtual training program called www.myidealworkout.com - the colors should be Pantone, so no custom mixing is necessary - by basic "look feel" I'm referring to a logo, business cards, web home page, contact us page and template page that can be used for the rest of the pages. The Logo and other products should be modern but convey quality and upscale, thus no templatization or stock photography (within reason), unique. The company is an online gym that offers attractive personal trainers, with advanced credentials, as well as group classes and boot camps - while some of this can be accomplished in private gyms most will be done over the web. While this has been done before we have a new hook we feel will work well. So if you think you have an idea for a new logo that can convey our modern, high-end, online, glamorous gym I look forward to seeing your submission. Good luck

Target Market(s)

Men

Industry/Entity Type

Fitness

Contact Information for Business Card

landscape - pan tone - one sided - printed on flat paper, not linen so no texture to the card - room for the tag line

Logo Text

www.MyIdealWorkOut.com

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Logo styles of interest

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Font styles to use

Other font styles liked:

• open just not decorative or possibly script

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I think i answered this above - modern color but remember these are the colors that will drive the website, business card, stationary, etc.
• im open to leaving it up to the designer
• we focus on anywhere - motivation - good looking trainers

Nice to have

• i think i answered this above - any thoughts on a tag line - we're still working on that

Should not have

• be ornate or in anything that ca be seen as old, victorian, classic - this is new age - we offer you motivation and the ability to work out anywhere at anytime
• the logos below ar not nesscarily right for here but i liked the idea of spelling out MyIdealWorkOut.com in a strip - Motivation through Ideal Trainers
• the second card was put on there becasue i liked the idea of giving a large portion of the card - half of it to the logo and tagline -

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Files

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