• US$150

• 85 designs

• 33 designers

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Logo Design Brief

We need a logo design for a new company called Elü. Elü aims to improve the lives of its users by helping them improve their commutes and improve the communities where they live and work by reducing traffic and emissions. Data suggests that in congested cities up to 15% of the traffic can be caused by people looking for parking spots. Many cities in the world are also making a deliberate effort to incentivize the use of bicycles to help reduce traffic and also improve the health of their citizens.

ELÜ will provide two different apps/services:

1. ElüBike: A network of safe, individual and enclosed parking spots for bicycles that will be reserved paid for, and accessed through a mobile app

2. ElüParking:Access to a network of safe parking spaces for cars that will be reserved, paid for and accessed through a mobile app.

The name ELÜ is a vocable meaning “drop off” in Mapudungun, the tongue of the Mapuche people -the natives from the southernmost tip of South America in Chile and Argentina who inspired us to take care of the earth and the environment.

We are looking for a logo for the ELÜ brand and the two underlying services. We also need an icon for the mobile app (same app will be used for both services, the bike and the car parking.)

Target Market(s)

Bike and Car users

Industry/Entity Type

It Company

Logo Text

No text. Just the names

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.