• US$150

• 103 designs

• 39 designers

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Logo Design Brief

Operation Mobilize needs a cool, sleek, logo for Kwanzaa Crawl, a bar crawl that will take place in Brooklyn and Harlem, tentatively scheduled for Dec. 17, 2017. The bars/restaurants/lounges participating in Kwanzaa Crawl will consist entirely of black and brown owned businesses in Brooklyn and Harlem, as Operation Mobilize is a community resource group committed to helping people of color achieve economic empowerment by creating initiatives that enable us to effectively support one another.

Logo Text

Kwanzaa Crawl

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Something African

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo Requirements:
• The name of the event is “Kwanzaa Crawl.”
• The imagery should include a logo/visual that represents Kwanzaa and/or drinking.
• E.g. One of the Kwanzaa symbols is a unity cup, so that may be a clever way to combine them both.
• Location info :Should include one option that states “Brooklyn” and one for “Harlem”
• Date :The exact date is tentative, so perhaps “Dec(ember) 2017” or something like that would be best for now.
• Style & Font: Logo should feel very sleek and clean
• Should feel African in some way, i.e. wide block letters, skinny tall letters, or Kente
• Colors: Kwanzaa colors---red, black, green, and potentially pops of yellow/gold

Nice to have

• I like the idea of the “A” in “Crawl” being a unity cup
• Perhaps if one of the words could be in African print, that’s kind of cool, too.

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Files

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