Lia's Executive Coaching business, Success InSight logo and biz card designs

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This customer received 96 graphic designs from 8 designers. They chose this graphic design from Sergio Coelho as the winning design.
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Graphic Design Brief
I need a logo and business card for a new coaching business focused on womens leadership performance, negotiation and sales mastery that results in healthy values-based leadership performance. My business is in Sydney but will work globally online. The products are personal coaching services, group workshops and online programs. I like the colours red and deep deep charcoal grey with purple tinge with a white back ground - fresh striking, simple, elegant communicating abundance, growth and integration of personal and professional life. Skills I teach are negotiation and transformational leadership skills. Im open to colours if you have a strong idea - must POP and be simple yet creative - I like red and dark grey. My tag line for the back of the card is "The Art & Science of Healthy Leadership
Target Market(s)
Ambitious 45+ women leaders, managers, executives directors in Science and technology companies who want to accelerate their careers and experience high value high quality work/life balance and be paid their worth and treated equally to men.
Industry/Entity Type
Information Technology
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- POP, WOW, clearly stand out from the rest...in an eye-catching simple and elegant bold and energetic way. Clean simple lines
Nice to have
- logo ideas are a pencil drawn eye, DNA strand, infinity symbol, mountain top
- eye and pyramid together, the S and I together in a clever way. perhaps a watermark caricature of a group of people on the back of the business card. I have uploaded an idea that appeals for a logo. The skills with bars between them perhaps on the bottom or a list: Coaching, Strategy, Leadership, Negotiation & Sales Mastery, High Value Impact
Should not have
- should not be obviously for women - I do not want to be seen as a womens advocate because a lot of the people who will hire me will be men so nothing too soft or feminine