New Logo design project for Centre 360 Youth and Family Service

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This customer received 88 logo designs from 39 designers. They chose this logo design from Digital Waltz as the winning design.
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Logo Design Brief
Centre 360 Youth and Family Service (formerly known as The Come In Centre) seeks a new brand that reflects our organisation’s focus on youth and our values. Current branding resembles a coat of arms in pink and purple. It is outdated. We are positive and proud of our work which is client focused. We seek to adopt a new brand that reflects this.
Centre 360 Youth and Family Service is a charity organisation set up by St Francis Social Services in 1981. It is one of three major programs offered by St Francis Social Services.
St Francis Social Services is the umbrella organisation presiding over three separate programs:
- Centre 360 Youth and Family Service –disadvantaged youth & families Counselling & Casework & group work
- The House of Welcome –asylum seekers, advocacy, legal aid, finance, education accommodation, casework
- The Greenlight Movement – learner driver volunteer mentor program
Target Market(s)
Young people
Young people's families
donors / supporters
corporate partners
schools
government
Industry/Entity Type
Charity
Logo Text
Centre 360 Youth and Family Service
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ESSENTIALS:
- 1. The logo must be RED as standalone colour or RED with a grey that matches the greenlight Movement logo grey.
- 2. The RED must be: Red: #e94650 RGB: 233, 70, 80 CMYK: 2, 88, 66, 0
- 3. The Centre 360 youth and Family Service brand must be complementary to existing brands (colour & Font)
Nice to have
- something that reflects the 360 "holistic" service provision
Should not have
- any other colour than the specified red or grey
- any other font other than VAG Rounded Light