Web 2.0 logo needed for a film screening map application
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This customer received 114 logo designs from 29 designers. They chose this logo design from COX Graphics as the winning design.
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Logo Design Brief
ScreeningMap is a web 2.0 application in development, and we need a smart, sharp logo.
ScreeningMap will allow filmmakers to show their fan base where their film is playing next. Examples of an early implementation are:
http://www.yarnmaker.com/cough/screenings.php
https://www.facebook.com/coughfilm/app_185449041621736
Users can either click on the listings under the map, or click on the pins on the map itself to learn more about each specific screening.
We are wanting to convey a fun, uncluttered look in the design.
The logo is to be clean, rescalable and vector based (ie: free of bitmap elements like stock images and rendered components). It will be mostly used in the website's banner at the top of the screen, however don't make the logo overly wide. We will favour logos that can lend themselves or their color schemes to reuse within the site itself, further strengthening the corporate branding - so keep an eye on your colors. That said, we do want it to be bold and stand out.
Updates
I'm getting endless options on the google map pin. If you're coming up with a new design, I encourage you to try something different to that.
Added Saturday, September 28, 2013
Target Market(s)
Filmmakers and other creatives.
Logo Text
Either "ScreeningMap" or "Screening Map". We're not settled on using 1 word or 2. Pick the version that works best for you.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The company name: ScreeningMap, or Screening Map.
Should not have
- No bitmap elements.
- Also, if you decide to include film cliches like a film reel or megaphone, then please make sure the design really sings. We're not terribly interested in cliches but understand they may be necessary to communicate a message.