• £150

• 54 designs

• 27 designers

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Logo Design Brief

Our website will be www.MillieMoo.com and is going to sell childrens jewelery, clothing, shoes, toys etc. Think high quality items that all the kids are going to want to be wearing or playing with. The clothing will be similar to Hollister style and quality.

Think Hello Kitty, but a cow instead of a cat.

Millie Moo is a very happy cow who is always smiling, she is a girl obviously but we dont want to make her look too girly, just a cool cow. she lives in the UK on a farm in Dorset in the south of England. She isnt a posh cow either shes just a crazy cow who loves to have fun and enjoy life.

We would love to see the use of things like a cow bell or the shape of a cows hoof being used in clever ways.

Millie Moo should look like a very happy cow but also a cow you just want to go up to and give a big warm cosy hug.

The logo should appeal to both boys and girls aged 4 and above.
The logo will appear on certain items, for instance the MillieMoo bracelet will have the logo as a pendant, so the logo needs to be instantly recognisable and an image that boys and girls instantly fall in love with.

The logo will also be used on our website and will be printed onto clothing. Once the logo in finished we will work closely with the winning designer for all of our other needs as we start to need them.

The colours we forsee using are obviously White and Black but we also like baby pink and baby blue as well

We will require one logo using the baby pink colour and one logo using the baby blue colour.

If you get this first project right then it will open up the door to the whole MillieMoo project as well as other projects from other companies we own such as tifili.com

Target Market(s)

boys and girls aged 4 upto 9 years

Industry/Entity Type

Clothing

Logo Text

Millie Moo!

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• must be something that is instantly recognised as a cow

Nice to have

• we are not just looking for a smiley cows face, it needs to say something to us when we look at is more than just im a cow, heres my head. It must engage 4 and 5 years olds.