• £110

• 153 designs

• 43 designers

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Logo Design Brief

About the company:

To Make a Change (TMAC)

To make a change is a socially minded company that has been set up to serve designers and entrepreneurs around the world.

The concept is simple – we build an online platform, which provides the opportunity for retailers that would otherwise not be able to access the global market, to sell their products. The end result will bean ever-expanding online shop where individuals, start-ups, designers and other retail lead SME’s can showcase their products to a global
audience.

The site will have a clean, fresh, simple design – which does morethan sell these products, it tells their stories. TMAC will create aconnection between buyer and seller, a relationship that is slowly disappearing in a world of mass production and over consumption.

The idea of To Make A Change stemmed from the need to start doing things differently – to raise an awareness of the end destination of the money spent on produce from around the world. By purchasing through our site – buyers can be confident that their money is goingback to support the original designers and entrepreneurs who make these very special products.

The TMAC Logo

The Logo will need to have two components: One to include the To Make a Change name itself (or TMAC, if considered more appropriate)

With an additional image or shape. Then in addition this image or
shape would be used on it’s own, eventually becoming synonymous with the TMAC brand.

Items to consider:

• The logo (image or shape) could reflect the concept of making
a change for the good – an evolution, or change of state
• This will be a classy, high end brand – appealing to the
wealthier consumer with a conscience, an appetite for products
which are ethically produced and where through purchase they
are supporting young starts ups rather than large faceless
corporates
• It will become a mark of quality – almost like a stamp or a seal
of authenticity
• It will need to be scalable – Useable in any size, from tiny to
massive

Target Market(s)

25-45 year olds. Medium to High disposable income.

Industry/Entity Type

Retail

Logo Text

TMAC or To Make a Change

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple and work on a white back ground. Works as a possible fashion brand / label.
• Colours could be changed for different categories eg. Clothing, Bags, Shoes, interior design, Accessories.
• TMAC can be used as whole logo. The idea of changing the world through social enterprise and giving back to local designers in third world countries.

Nice to have

• Addition symbol of the brand, showing change that can be used with or without the TMAC text.

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