Leading Atlantic Canadian Restaurant Equipment Dealer Needs Logo Design

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This customer received 157 logo designs from 46 designers. They chose this logo design from Crown Design as the winning design.
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Logo Design Brief
We need a new logo design for 25+ year old company under new ownership. Summertime Industries is an Atlantic Canadian company that specializes in sales, installation and service of new restaurant equipment (ranges, refrigeration, small wares, etc.), as well as specialty items, including custom built walk-ins and custom stainless steel surfaces. Summertime Industries is the company name, but we may need a logo that is flexible enough to be used with our "Summertime Restaurant Equipment" trade name as well.
Target Market(s)
Restaurants, institutional food service buyers, home cooks and walk in traffic (to a lesser extent)
Industry/Entity Type
Restaurant
Logo Text
Summertime Industries
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A creative, unique design.
- Needs to be suitable for embroidery and multiple applications.
Should not have
- Our logo shouldn't be sterile or look generic and "computer generated"