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Calling all designers who want an interesting brief! "Wellness Escapes" needs a great logo..
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This customer received 175 logo designs from 42 designers. They chose this logo design from evocative as the winning design.
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A$150
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175 designs
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42 designers
Logo Design Brief
We need a logo for an exciting new business called "Wellness Escapes".
Wellness Escapes is an new Australian based company which offers an online selection of high end luxury spa resorts and incentive retreats which have a focus on health and wellbeing, or indulgence. This digital showcase is targeted to corporate decision makers and event managers seeking end products for incentive and employee reward programs. The business also targets individual members of the public seeking a spa resort or retreat holiday.
Key words to describe the brand include:
Relaxed luxury
Quality
Contemporary
Curves
Exotic
Experience
Fresh
Memorable
Organic
Beautiful (not pretty)
Pure
Savvy
Updates
Project Deadline Extended
Reason: Thought you might like some extra time!
Added Wednesday, November 16, 2016
Target Market(s)
The business will initially focus on promoting venues located in the AsiaPacific region but as it grows will include the rest of the world.
Target market:
- Educated professionals, generally between 26 and 45 years.
- A/B demographic with disposable income
- G&L
- Professional Meeting Planners
- Corporate Event Managers
Key words to describe the market include:
Well Travelled
Intelligent
Interesting
Irreverent
Healthy
Happy
Professional
Spirited /Strong
Tactile
Radiant
Creative
Industry/Entity Type
Tourism
Logo Text
"Wellness Escapes" (with or without the tag " Luxury Spa Resorts and Incentive Retreats"
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo design device should be easily translated to other applications such as website and collateral. Please read the "Project Description" and "Target market" sections thoroughly to gain more insights.
Nice to have
- Preferred Colours: Open to any but clean and crisp, but not clinical. Thinking Prussian Blue with Silver (or white) text for the name, but with applications for other colour combos for any sub brands in the future. Open to your choice of clear fonts and colours as the logo will set the tone for the rest of the brand pallet.
Should not have
- Please keep in mind we are NOT a Spa or a Resort., so please, no Lotus flowers or cliche's.