New online (cool) baby store needs a logo

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This customer received 123 logo designs from 47 designers. They chose this logo design from dky as the winning design.
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Logo Design Brief
We need a logo for our new online baby store based in Melbourne, Australia.
We are a cool baby store that provides funky pieces for parents that are not into the standard OTT baby gear.
We would like a logo that is just our store name;
House of Hallie.
We would also like a secondary logo to use on stickers for packaging that would be the letter H or similar, in the same style as the main name logo.
We like the idea of monochrome, but would also like to be able to see options of other bright pink, green or blue.
Target Market(s)
New parents, (mainly mums)
Industry/Entity Type
Baby
Logo Text
House of Hallie
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A main logo featuring the business name; House of Hallie
- and a secondary logo that features the letter H in a same style.
Should not have
- Logo should not be cute-sy or too babyish.