APS is just the type of company (stock company). It is not of big importance in the logo.... however, it should be named also in the logo. But it can be smaller that the name "Icecamp Greenland" and should not be in focus for the design.

Feedback please.

Hi & thanks @ all!

I see many logos look great but maybe a bit to much like "business" or "luxury hotel". We want to offer nature, adventure and scenery to the customers.
There are actually no big trees around, so please do not use trees, forrest, flowers,... when designing your logos.
The idea whith the whale fin is also nice. Indeed we often see whales diving between the icebergs. So whale and iceberg can be a good combination showing two of the big highlights.
Some pics from the area here: [Non image link removed]and a short film from this summer: [Non image link removed]

haha, spam removed.
Video "Diving in East Greenland" by Sven Gust on Youtube
Photos on Northern-Explorers.com - photos - Greenland iceberg diving

Please provide feedback on my design so that I can make sure I provide you something you are looking for.

Thank you,
Pixelution Studios