New Logo Design Project for new AUCTIONS business

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This customer received 177 logo designs from 48 designers. They chose this logo design from ~Girl~ as the winning design.
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Logo Design Brief
Must convey luxury- auctions fine jewelry to public-no middle man, direct from manufacturers, must convey trust, and experience but mostly luxury..want clean modern lettering, non-generic font, possible emblem (embossed---think Luis Vuitton) this emblem truly represents the brand and ties the story together...
No cliche images of diamonds or hammers. A recognisable shape or emblem. simple colouring. SANS SERIF ... IMAGINATIVE...
Updates
Project Deadline Extended Reason: I need more imaginative designs pleasewith non standard fonts with more style Added Sunday, November 20, 2016
Target Market(s)
mostly 40-60 age group with disposable income.
Industry/Entity Type
Business
Logo Text
LDA or Luxury Direct Auctions
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- something a bit different!
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Motif. Something that ties the brand together.
- preference is Sans Sarif...but not a must have. A modern sleek looking font...No stock fonts...a font uniquely designed for our brand. We want a pictorial and logo combination.
Should not have
- not very colourful.