• US$150

• 79 designs

• 25 designers

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Logo Design Brief

Create a logo based on an existing brand that will be used to promote hands-on events to connect with girls around the U.S. and motivate their interest in engineering.

This is for the Society of Women Engineers (SWE), the world’s largest advocate
and catalyst for change for women in engineering and technology.

The name of the program is "SWENext DesignLabs" and is a SWENext product, and in turn should promote the values of the SWENext brand. SWENext is a program that connects young girls K-12 with the world of STEM. Learn more here: http://societyofwomenengineers.swe.org/swenext

Professional engineers will play the role of mentor and be involved as volunteers during the program. Establishing the mentor, mentee relationship is another important value for the brand to emote.

BRAND ATTRIBUTES
• Engaging
• Connect with parents, students and teachers
• Authentic
• Credible
• Global
• Unique

ADDITIONAL DIRECTION:
• Reference attached SWENext brand guidelines; SWENext logo is also attached for reference/guidance

Target Market(s)

Girls 12 to 18 years of age

Industry/Entity Type

Events

Logo Text

SWENext DesignLab

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Open Sans and Helvetica

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• You MUST USE the attached SWENext logo as part of your design; how you integrate "DesignLab" and any mark/graphic is up to you
• • Something kids would wear on a t-shirt
• • Follow the attached guidelines for SWENext
• •  Colors identified in guidelines
• • Brand fonts include Open Sans and Helvetica; see attached logo for style

Should not have

• NO GEARS or GEAR-LIKE SYMBOLS!!!

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Files

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