Plumbing and Gas company needs a CREATIVE NEGATIVE SPACE logo design

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This customer received 158 logo designs from 50 designers. They chose this logo design from fespi as the winning design.
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Logo Design Brief
We need a logo design for a new Australian based Plumbing and Gas company.
The company is emphasising quality work & service & we would like the logo to reflect this.
We would like a modern, clean, simple & sleek logo that makes an impact.
We are after a CREATIVE NEGATIVE SPACE DESIGN
Turquoise & grey are our preferred colours & needs to be able to stand out on both a white or black background.
We like clever logos & not the traditional tap/faucet type of logo.
We also like a rounded style of writing & bold enough to stand out.
PLEASE TAKE A LOOK AT BRIEF PICTURES OF SOME SAMPLE SKETCHES I DREW UP OF SOME DESIGN IDEAS THAT WE LIKE: (note: my drawing is really bad.. but I would like to see the ideas done up properly as designs.. & make sure they are not chunky but sleek & fit in with the writing.)
- grey pipes
- turquoise: Hutchins
- grey: Plumbing & Gas
Target Market(s)
Target market is for all General residential plumbing & gas maintenance for everyone of all ages.
Industry/Entity Type
Gas Company
Logo Text
Hutchins Plumbing & Gas
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Hutchins Plumbing & Gas
- Turquoise & Grey colouring
- Turquoise: Hutchins
- Grey Plumbing & Gas
- Grey pipes
- CLEAVER NEGATIVE SPACE DESIGN- Take a look at attached pictures
- Be able to tell that it is a plumbing company plumbing
- rounded style writing & bold enough to stand out
- be unique
- Stand out & be noticed
Nice to have
- rounded style writing
Should not have
- the traditional tap logo,