Functional Beverage- Flavoured Vitamin Water

Add your question or comments below


by gerrigoldsmith on Wednesday, September 25, 2013

Hello, thanks for inviting me to submit a design for this project. I have a couple of questions:

- Is the name of the variety 'Cranberry Raspberry (Cosmo)' or just 'Cranberry Raspberry'? Is there an intention to link it to a cocktail name?
- is the product sparkling or flat?
- do you want to call out the 'natural' and 'no added sugar' aspects?
- does it have artificial sweeteners or colours?

Any detailed info you can give me at this stage will save time down the line.

Cheers,
Gerri Goldsmith.


by Project Owner on Wednesday, September 25, 2013

Hi Gerry - thanks for your questions and comments.

I will update the brief to clarify for all designers.

However answers below:

- We will not push the cocktail theme on reflection - will update the brief...
- It's just Cranberry Raspberry Flavour - however I will add the vitamin blend is marketed as "Redox" - contains antioxidants and help raise immunity
- Still Water
- Yes - want to highlight the natural flavour, natural fruit sugar, and stevia sweetners (Strictly speaking any sugar in water is added so can't say that)
- No artificial sweetners or colours


by Rohit Chandna on Wednesday, September 25, 2013

Hi There,

Can you please state the copy for logo.


by Project Owner on Wednesday, September 25, 2013

Oops - sorry I don't understand what you mean.

I don't have a logo - hoping you all can help me with that.

Regards


by asarmiento on Wednesday, September 25, 2013

Hi,

Thanks for the invite, I just wanted to ask first if this going to be bottled, canned or in cartons/tetrapacks? Also, do you have dimensions in mind for the label?

Thanks!


by Project Owner on Wednesday, September 25, 2013

Hi,

I think it was on the brief but here we go.

- 500ml PET bottle (you can view what it looks like here - https://db.tt/RLZFKTy0 - you can see the waisted area is in the middle section and is without grooves so the label will be there)
- Label will be no more than 190mm wide by 80mm tall (approx).

Thanks and regards


by asarmiento on Wednesday, September 25, 2013

wow I'm really sorry about that, my mistake. I'll start drafting designs for this and submit an entry as soon as I can, thank you and have a great day!


by Project Owner on Wednesday, September 25, 2013

No problem - anything to help. Thats my motto... You have a great day too.


by Aaron Townsend on Thursday, September 26, 2013

Hi there, Thanks for the Invite, will this just be a front facing label or a complete wraparound?. Knowing this would greatly assist in creating the design for you.

Kind Regards

Aaron


by Project Owner on Thursday, September 26, 2013

Hi Aaron,

The label will cover the circumference of the bottle.

The front facing the consumer should contain the logo and flavour including the health claims.

The sides can contain nutritional information and ingredients.

Regards,
Ali


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