Logo Design for Safe Money Radio

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This customer received 35 logo designs from 5 designers. They chose this logo design from HawkenDesigns as the winning design.
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Logo Design Brief
I own a radio show, Safe Money Radio, that is licensed across the United States. I would like to have a logo for my Safe Money Radio website, to give to the radio station for posting on the websites we are listed on, and to provide to the licensees for use in their own marketing materials. The Safe Money Radio website (pardon the need for it to be updated) is safemoneyradio.com The color scheme is red, white, and blue. I am not 100% tied to that color scheme but it would be simpler to get a design that will look good on the site. Safe Money Radio is a show that informs retired people or people nearing retirement about ways to protect their life savings from risk or loss and draw an income they can't outlive. Here is a link to a 3 minute sample of the show: Safe Money Radio 3 min sample:
http://www.bigtoeaudio.com/Big_Toe_Audio/smr/smr3minsample.mp3 The final design should communicate the fun aspect of being a media celebrity as well as solidity and trust.
Target Market(s)
Retired people or people nearing retirement
Industry/Entity Type
Marketing
Logo Text
Safe Money Radio
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Here are some tag line options. If you come up with a better tag line idea I'd like to see it. I'd be interested in seeing the logo design with just Safe Money Radio and seeing a design with Safe Money Radio paired with a tag line.
Example:
1.Safe Money Radio
Your money is safe and sound.