• £100

• 9 designs

• 3 designers

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Logo Design Brief

We need a logo design for our e-commerce retail website www.vapehoney.com. This website sells Vape liquid and hardware such as vapourizers. Historically Vape shops and websites and their branding have represented the hardcore / early adopter demographic which is very male orientated and alternative (think niche tattoos, urban skate communities, logos are bold aggressive gothic style, women are objectified etc). We want to move away from this and have branding that is unisex, inclusive, sophisticated and contemporary. If you require further information about why we want to move away from "tough masculinity" please read this article - https://mic.com/articles/125151/we-get-it-you-vape#.TLWEwV63W.
Please note we require the logo in SVG format.

Target Market(s)

both male and female, sophisticated, likely to be interested in fashion, music, live in metropolitan areas. Career minded, early adopters to new technology and trends. Think etsy, Instagram, Net-a-porter, Uber and Deliveroo

Industry/Entity Type

Retail

Logo Text

Vape Honey

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be inclusive and not too dark. Clean, classy, unisex, contemporary. Similar look and feel to successful tech start ups and ecommerce retailers. Etsy, Asos, Instagram, Deliveroo are good examples.
• The logo must also be neat and be suitable enough to be on someones Iphone as an app logo.

Nice to have

• Clean, classy, unisex, contemporary. Similar look and feel to successful tech start ups and ecommerce retailers. Etsy, Asos, Instagram, Deliveroo are good examples.

Should not have

• It should not be hyper masculine. Avoid skull and cross bones motif and any similar imagery or branding feel.

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Files

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