Greeting Card Design Project
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This customer received 7 card designs from 3 designers. They chose this card design from JACQUI as the winning design.
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Card Design Brief
We need a Christmas card designed for our company called Lifebroker in Melbourne Australia. We are Australia's leading specialist life insurance broker.
Our website is www.lifebroker.com.au which may be useful as a reference.
Target Market(s)
As we are in the life insurance market our target audience is quite conservative, however we would like some fresh thinking.
Industry/Entity Type
Life Insurance
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like to utilise our corporate type face of Optima and Optima Bold for headlines and Zapf Humanist 601BT and 601BT Bold for body copy.
Our corporate colours are PMS 368 U and PMS 424 U
I will also attach our logo which should be included.
Whilst we are open to designs on the cover of the card we would like to include text on the interior of the card reading "Lifebroker wishes you and your family a very Merry Christmas and a Happy New Year".
Files
EPS
lifebroker Thursday, 01 December 2011 05:15:58
Thursday, December 1, 2011
Payments
1st place
A$140