• US$140

• 20 designs

• 7 designers

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Graphic Design Brief

The brand being developed is Downing Cameron, or Cameron Downing - either way - whatever works best graphically. We are financial planners in Miami, FL. Our target market is the mass affluent - investment accounts of $500K or more. We are positioning ourselves as the Audi of financial planners - not the Bentley. We don't want to be intimidating, but rather invite people who have never used a financial planner to be in touch. Our cards will use century gothic, with a strong blue print on shiny white background. Clean, masculine, solid looking. We'll also do century gothic on stationery.

This is what we envision:

Downing Cameron or Cameron Downing. No punctuation. For you to design.
investments . insurance . financial planning - small type in century gothic on the following line
We Guide. You Decide. - In larger type. Italicized, perhaps? Tagline on the third line

Target Market(s)

Ages 55 +
people considering their retirement planning

So you'll know -there's a process to financial planning. We begin with an comprehensive planning process on a fee basis - usually around $2500. Once that is complete we hope to manage client assets, and place any necessary insurance.
We are a high-touch duo putting a premium on customer service and relationships beyond what anyone expects.

Visit our website for a better feel: www.financialsouthflorida.com

Industry/Entity Type

Graphic Design

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Requirements

Must have

• Clean, simple, masculine, strong
• If possible we'd like something that communicates Miami or south Florida - an art deco touch perhaps?

Nice to have

• If possible we'd like something that communicates Miami or south Florida - an art deco touch perhaps?

Should not have

• No dollar signs; graphs; bar charts; money trees; lighthouses; roads; or other cheesy stereotypes