• US$160

• 83 designs

• 30 designers

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Logo Design Brief

We are looking to create a new logo for a small beach bar at a high-end luxury resort on Great Abaco island in The Bahamas called The Abaco Club. The beach bar and restaurant sits on the ocean's edge overlooking Winding Bay where many green sea turtles live. The name FLIPPERS is in reference to the many friendly turtles and their flippers.

People that visit Abaco and the beach bar are there to relax, to have fun, to feel like kids again. Despite being a luxury resort the feel of the resort is very laid back and come as you are which we call Barefoot Luxury. The logo should fit this vibe while not going too far into the Senor Frogs realm of drunken beach bars. The resort is very much a family-friendly destination.

I've included two pictures of the beach bar along with a picture of one of the friendly sea turtles. I also included two initial logo concepts that both utilize stock artwork, which we'd like to avoid so the logo is something totally unique to our property.

Target Market(s)

Upper to upper-middle class families and individuals primarily from US and Europe

Industry/Entity Type

Restaurant

Logo Text

Flippers Beach Bar

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• We're open to the logo going in a few different directions as you can see in those two initial concepts. It could be that we actually have one more "sophisticated" logo that is used for menus and signage and a second more "cartoon/fun" logo used for merchandise, kids menus, etc.

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Files

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