• US$160

• 140 designs

• 29 designers

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Logo Design Brief

We are looking for a logo design for a new experiential dinner party called DEVOURED. These dinners are sold as luxury, high-ticket priced events or are crafted as a private party at a hosts request. The logo will be used on the website (see WP theme below - note the top of the sidebar on the left on home page + attached pdf of rough idea for home page), proposals for sponsorship, the business system and eventually, on products like wine glasses and decanters.

I like several designs by the spirits and wine branding company Stranger and Stranger. In particular, the following designs gave me a feeling similar to what I am looking for to represent DEVOURED:
http://www.strangerandstranger.com/stonegate/
http://www.strangerandstranger.com/don-papa-10-year-old/
http://www.strangerandstranger.com/lindemans/
http://www.strangerandstranger.com/jour-de-nuit/
http://www.strangerandstranger.com/vml-sb/
http://www.strangerandstranger.com/kraken-ceramic/
(the typeface and frame more so than the bottle or octopus)

We are branding the name in all caps when we write it in copy and I’m thinking it will be best to continue using the capital letters in the logo but I’m not 100% sold on that. It depends on the font and design.

The first round of DEVOURED dinner parties have been hosted in and around the Greater San Francisco Bay Area and from there we plan to take the concept to other cities throughout the US.

Some words that are reflective of the brand identity include: luxury, exquisite, memorable, playful, classic

The website DEVOUREDSF.COM - will use the following WP theme and the attached pdf is an idea of the photos that will be used: http://demo.qodeinteractive.com/bridge103/

A bit of copy from our website:
DEVOURED events are designed to produce an out-of-the-box memorable experience served in a safe yet exquisitely provocative setting. Whether attending a DEVOURED event for singles, couples or hosting a private event, you’re in store for quite an exceptional treat. Prepare to have all five senses brought to new heights –mouthwatering food prepared by celebrity chefs, perfectly paired wines with a playful, sensory enhanced wine tasting, eye candy in the form of our performers, wait staff and the overall ambience, fun games and just the right amount of education providing you with new ways to experiment at home for nights to come.

Target Market(s)

Affluent, 20's to 50's, live in major cities, foodies, luxury brand minded, single and those in partnership, adventurous, think outside the box, influenced by brand quality, appreciate the uniqueness of an event or something they purchase, curious, some parents and others without kids, mostly heterosexual but some single-sex couples, intelligent, media savvy, like learning new things

Industry/Entity Type

Events

Logo Text

DEVOURED

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have the word DEVOURED (Can play with the word in all caps or with just the "D" capitalized). Classy. Quality. Attention to details. Mostly black and white design colors but might have one additional color used on or around the word DEVOURED.

Nice to have

• Might have a graphic element beyond the word DEVOURED but not necessary. If a graphic element is used it's more like fine artwork. I am preferring the serif font designs more than the more modern looking sanserif fonts.
• See designs we liked here with a feeling similar to what I am looking for to represent DEVOURED:
• http://www.strangerandstranger.com/stonegate/
• http://www.strangerandstranger.com/don-papa-10-year-old/
• http://www.strangerandstranger.com/lindemans/
• http://www.strangerandstranger.com/jour-de-nuit/
• http://www.strangerandstranger.com/vml-sb/
• http://www.strangerandstranger.com/kraken-ceramic/
• (the typeface and frame more so than the bottle or octopus)

Should not have

• Anything cheesy or Hallmark-like. Too simple or plain.

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Files

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