Need a Logo For Orthopedic Video and Consulting Business

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Logo Design Brief
I need a logo design for a company called "Larson Sports and Orthopaedics". This will be a "small profile logo" that can be used on videos and powerpoint presentations for my consulting services. I perform lectures for industry representatives, other orthopaedic surgeons, and surgeons-in-training on new and innovative techniques in the world of orthopaedic surgery. I also create YouTube videos of rehabilitation exercises and want to brand them with this logo.
It should be modern, upmarket, stylistic, simple and clean but not sterile. Would like to invoke some sense of progress and growth, or alternatively perpetual motion. One common phrase in my work is "stay active" and a visual representation of that would be good. Our target audience is orthopaedic surgeons, active young adults, and the parents of athletic teens.
I would only like to use the initials "LSO" in the logo.
Target Market(s)
Our target audience is orthopaedic surgeons, active young adults, and the parents of athletic teens.
Industry/Entity Type
Business
Logo Text
LSO
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- simple stylistic and/or geometric designs.
- I have envisioned some that use an infinity symbol
Should not have
- sport-specific icons (ie a soccer ball or football)