• A$200

• 77 designs

• 29 designers

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Logo Design Brief

We need a new logo design for our new company based in North Sydney, Australia, called 'The Proveritas Group'. We provide Executive Coaching to managers from medium to large organisations from all sectors (corporate and non-profit), especially those seeking to improve their individual performance and move up the corporate ladder. We provide a collaborative solution-focused, results-oriented systematic approach in which the coach facilitates the enhancement of goal attainment, performance, self-directed learning and personal growth. Our coaches are highly experienced (within the corporate sector) and tertiary qualified in organisational coaching psychology and follow evidence-based, best-practice models. We would like to see designs that use the colour purple (with blue). No black please. The final design should communicate trustworthiness, reliability, integrity and organisational collaboration. PS. the name Proveritas is a Latin composite meaning "for truth" or "professional truth".

Target Market(s)

Middle to senior managers/executives within the corporate sector, including CEOs and Human Resources Managers (these are often the decision makers). Although audience is both men and women, the corporate sector is predominantly masculine in culture, hence the challenge. Top end of town eg, banks, telcos, large hospitals, technology companies.

Industry/Entity Type

It Company

Logo Text

The ProVeritas Group

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colour purple. Combination of a conceptual/symbolic logo and the words The ProVeritas Group.

Should not have

• Should not use pictures of money, people or faces. Don't use acronym TPG (already used by other companies).