Online baby and toddler shop, selling groovy things only! Needs a logo design.

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This customer received 140 logo designs from 51 designers. They chose this logo design from Patrick Davidson as the winning design.
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Logo Design Brief
We need a logo design for a new company based in Australia called 'Mr Bods & Son'. We sell GROOVY THINGS for GROOVY KIDS only!! I would like the logo to incorporate bright colours, but the words need to be flat black. I was thinking the logo could play on the father and son thing e.g. big plane and a small plane or a big owl and a little owl etc etc....Let your imagination run free! The final design should be Sleek but fun.
Updates
Project Deadline Extended
Reason: I have had to extend contest as I have been unwell and unable to go through all of the designs. Thank you all for your understanding.
Added Tuesday, October 25, 2016
Target Market(s)
Female 20 to 40
Industry/Entity Type
Baby
Logo Text
Mr BODs & SON - Groovy things for Groovy kids
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colourful logo
Nice to have
- A play on the father and son brand. i.e. big and little.