• US$195

• 66 designs

• 9 designers

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Packaging Design Brief

We are launching an All-Natural dog treat. It is made of 5 simple ingredients (peanut butter, sweet potatoes, potato flour, flaxseed oil & eggs). This product is white-labeled (meaning the original manufacturer will be producing them for us under our own name). The brand name is SimpleWag.

What We Are Looking For:
We are looking for an approach that really emphasizes the fact that it will be all-natural, grain-free. In fact, we are looking for a design that is very similar to the rx bar (please take a look at rxbar.com for examples).

Other Details to Remember:
Attached is a png file of the dimensions provided by the original manufacturer. Please note that our bag will the a "brown paper bag" color. Finally, the back of the bag should include the same verbiage as the original (although does not have to be the same design/fonts).

Target Market(s)

Dog owners that appreciate quality food for their pets...more than likely, they are foodies themselves and/or health conscience

Industry/Entity Type

Pet

Logo Text

SimpleWag

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Emphasis on the product being all-natural, grain-free. Looks similar to the rxbar packaging (rxbar.com)
• **IMPORTANT UPDATE**
• The packaging people have notified us that all graphics or lettering must be in ONE SAME COLOR. The package itself will be in either "brown paper bag" or "off white" color.

Should not have

• That being said, please do NOT make it look absolutely identical to the rx bar

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Files

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